CONVICTS X SNP "TRUTH AGAINST HATE"

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We wanted to share the perspectives and the impacts of racism towards Asian Americans while creating a CTA towards unity through kindness + love.

1. 1M+ views across all social media

2. Partnered with creatives to spread kindness

3. Reached a global audience 

4. Honored the speakers + community

See the fully stitched version here + individual videos on the CONVICTS YT Page: https://www.youtube.com/watch?v=pJuSkl-n6-8&t=107s

Walls Unite is an outdoor art gallery - temporary lot restoration, with the theme of social cohesion: where walls once used to divide us, Raasin and her team created this to have the walls unite us. We were humbled to take part of "Walls Unite."

1. Throwing a community event (2K people)

2. Kindness graffiti wall with the community leaving their mark 

3. Custom mural for Asian Americans by @itscandykuo x @someneatplace

4. Innovative ways to activate kindness IRL

Information on "Walls Unite"

Raasin In The Sun 

- https://www.raasininthesun.org/walls-unite

Almost Real Things

- https://www.instagram.com/almostrealthings/

Using the creative lens with food, we wanted to show collaboration around kindness, elevate a bespoke project leveraging our partner's platform and ours, and show how we can do the same for the rest of the 213M companies.

1. Targeting $20K in revenue by EOY 2022

2. Created a partnership through friendship

3. Activated a life-long program 

4. Leveraged their platform with zero impacts to OPS costs for the partnership and still raising capital back to SNP

Order yours today:   https://chippyschips.com/shop/ols/products/kindness-cookie

Using the creative lens with music, we wanted to share a song about kindness, talk about the artist behind the camera, and show how the differences connect us..

1. Reached 40K views 

2. Comments were positively charged

3. Community b/w groups that "look" different

4. Shared a 25 year old's dedication to family

Shot in one day, here's the final edit of the full "Kindness" video:  https://youtu.be/gX0Sge3TTJo